Keep up to date with the latest in waterproofing, pavement protection and new innovations
I recently returned from an overseas business trip in Europe meeting with customers and suppliers, managing to spend a day at one of the building exhibitions in Germany. Always good to see how the Europeans approach their industry and where the future focus points are directed over there.
TIME FOR A COMPROMISE-PROOF BUILDING INDUSTRY
If our local industry is not forced to change now, an outside force will inevitably make the change for us. This truth bomb hit me during a mid 90’s presentation to the multi-millionaire owner of one of Australia’s largest ‘affordable’ home builders. I proudly tabled a value-for-money, product guaranteed waterproofing proposal. I got floored with the response:
Waterproofing. Is it slipping through the cracks?
After pest and termite problems, waterproofing is regarded as the second largest building cost in the construction industry in Australia. So why isn’t it being taken a lot more seriously, instead of the misunderstanding, misinformation and general ambivalence within the actual industry?
For some reason the construction industry in Australia is often seen as lacking when it comes to embracing innovation, taking on change, or seeking new ways. The world doesn’t allow for the national industry to sit and watch what is happening around us.
Prefab and modular construction is nothing new in Australia having been active in a few different forms throughout the country for many years now and while there is still a perception or stigma attached of modular being for low cost housing it would pay for the industry in general to take note of the changes happening in this space.
Building On Social
Social Media is where the attention is, after all this blog is being read through one of the platforms out there, however for some reason the construction industry seems slow on the uptake with the way many of the platforms out there are being utilised to communicate and extend business.