I recently returned from an overseas business trip in Europe meeting with customers and suppliers, managing to spend a day at one of the building exhibitions in Germany. Always good to see how the Europeans approach their industry and where the future focus points are directed over there.
Time for a compromise-proof building industry
If our local industry is not forced to change now, an outside force will inevitably make the change for us. This truth bomb hit me during a mid 90’s presentation to the multi-millionaire owner of one of Australia’s largest ‘affordable’ home builders. I proudly tabled a value-for-money, product guaranteed waterproofing proposal. I got floored with the response:
Waterproofing. is it slipping through the cracks?
After pest and termite problems, waterproofing is regarded as the second largest building cost in the construction industry in Australia. So why isn’t it being taken a lot more seriously, instead of the misunderstanding, misinformation and general ambivalence within the actual industry?